The backbone of any Mall is the products or services it offers and the most effective way to approach the customer to purchase it. The critical elements of a Mall operating strategy are products and process that go together. The business environment is dynamic and pressures for change in product or service design can come from within the Mall, competitors, suppliers, legal sources and legislations. The mall location should be selected in this context. The relationship between the product selected and the Mall structure can be seen by considering the market assessment technology of by which the product or service is marketed. Reducing unit cost of selling, increasing the rate of output and improving the material handling and inventory control are the motives for seeking improvements in existing technologies of market assessment.